Case study on the development of a corporate business website for a beauty salon DUSHA

Business niche: A modern salon of body aesthetics and cosmetology

Region: Kyiv

Challenge: The development of a corporate website became necessary to launch advertising and attract customers, make convenient appointments for procedures, and familiarize them with the salon’s services and prices.

Objective: To create a modern and user-friendly website on WordPress for a beauty and health salon, providing an intuitive platform for attracting new clients. The website will make it easy for customers to book appointments while showcasing the salon’s unique atmosphere and vision.

Completed Tasks:

  • development of the website structure and design concept
  • website development from scratch on CMS WordPress
  • adaptive website layout (mobile devices, tablets, desktop)
  • implementation of one language version on the website
  • adaptation of the administrative panel for easy management
  • convenient price adjustment and formation of promotional offers on the website
  • one-time SEO optimization and website customization for better indexing in Google Search
  • creation, verification, optimization and registration in Google My Business account
  • integration of Google Analytics and Search Console on the website

Home page Development

At the top of the home page, there is a background video banner with the DUSHA salon logo and the button “Our Services” to go to a detailed list of procedures.

The website menu bar allows you to quickly navigate to the main sections: “Laser Hair Removal”, ‘Stratosphere’, ‘Massage’, ‘Wraps’, ‘Contacts’. The panel also contains a call-to-action button: “Make an appointment” – for a quick appointment for a procedure.

The next block is “Our Services,” which includes a list of key procedures: laser hair removal, massage, stratosphere, and body wraps. This block is designed using modern design, attractive icons, and short descriptions, which makes it clear and aesthetically pleasing to users.

Next is an information block that reveals the advantages of the salon. It describes in detail the basic principles of work, including an individual approach, the use of modern equipment, and highly qualified specialists. For convenience, this block contains a call-to-action button “Sign up for a service”. This button allows users to quickly choose a way to make an appointment: through Telegram, Viber, WhatsApp, or by calling the specified phone number directly.

Next is a block with customer reviews, where real impressions of salon visitors are posted. This section is designed with a convenient “Leave a review” button. Website visitors can also view already published reviews that add credibility to the salon’s services.

The bottom of the page contains contact information: phone number, address and opening hours of the salon. A label on Google Maps has been implemented. There is also a call-to-action button “Join Instagram”, which allows users to learn more about the company’s social networks.

Development of the page “Laser hair removal”

The page starts with a bright banner that immediately attracts the attention of visitors. This banner has a call-to-action button “Make an appointment” that provides convenient access to the appointment.

Below is a list of the main advantages of laser hair removal.

The page contains a description of the reliable equipment used for laser hair removal, increasing the trust of potential customers. It explains in detail how the laser works, its properties and benefits for the skin. The procedure features are presented, revealing how to prepare for the session, how the process goes, and what results can be expected. And again, the “Book a procedure” call-to-action button allows users to easily schedule a session.

The next section describes the laser hair removal services themselves, including various sets of procedures offered by the salon.

For the convenience of users, it is possible to view the price list for these services, which allows customers to navigate the cost.

The page also contains the “Preparation for laser hair removal” and “Contraindications to the procedure” sections, which provide recommendations on what to do before the procedure to achieve maximum effect.

Below the page are quality certificates that confirm the professionalism of the salon and the use of only reliable equipment, which adds additional credibility to the services of the DUSHA beauty salon.

Implemented SEO Solutions:

Create and design a Google My Business company account

To improve the visibility of the DUSHA beauty salon’s website in local search and provide customers with up-to-date information, a company account was created and designed in Google My Business. The process included several key steps:

  1. Company registration in Google My Business
  2. Location confirmation (verification)
  3. Filling out and designing a profile
  4. Optimization of the company description

Thanks to these actions, users can easily find a salon, view opening hours, contacts, and interior photos. Thanks to the proper setup and optimization of the profile, the account has become an important tool for attracting new customers and increasing the credibility of the salon.

Basic SEO – website optimization

At the stage of website launch, we carried out basic SEO optimization, which included:

  • Collecting search keywords and setting up meta tags (title, description) for all pages of the website.
  • Optimization of the website loading speed.
  • Creation of a sitemap and its integration into Google Search Console.
  • Creation of a robots.txt file for correct crawling of the website by Search Engines.
  • Internal linking of pages to improve the website structure.
  • Optimization of the content taking into account keywords related to the services of a beauty salon.

Results:

The website for the DUSHA beauty salon was successfully developed and implemented on the CMS WordPress platform. The website was adapted for ease of use on different devices.

A basic SEO optimization of the website was carried out, including the formation of a sitemap for Google, writing meta tags for target keywords, connecting analytics and setting up tools for better indexing in Google Search.

In addition, the company’s Google My Business profile was verified, designed, and optimized, allowing potential customers to easily find the salon and receive up-to-date information. These technical measures help to improve the website’s visibility in Search Engines and help to attract new customers, as well as increase the level of trust in the company.