Case study on website development for travel agency 105olives – tours to Greece and the Greek Islands
Business niche: Organizing private customized trips, villa rentals, travel and vacations throughout Greece and the islands
Region: Greece, for an English-speaking audience
Challenge: the development of its own website has become relevant and necessary to attract new customers with English-language requests
Objective: Develop a modern, beautiful and functional website on CMS WordPress, create a convenient platform for customers, where they can easily find the right tours and choose a convenient way to travel
- website structure development and design concept
- website development from scratch on CMS WordPress
- adaptive website layout (mobile devices, tablets, desktop)
- implementation of one language version on the website
- administrative panel adaptation for easy management
- convenient price adjustment and formation of promotional offers on the website
Homepage of the Company’s Website
At the top of the home page, we created a convenient menu bar that contains the main sections of the website: Top Activities, Tours, Yachts, About Us, and Services. The menu provides quick access to key sections.
A call-to-action button “Start planning here” is also integrated, which leads to a form for feedback and consultation.
Below the menu, there is a large banner with the agency’s unique selling proposition and a call-to-action button “Start your journey”. This button helps users easily contact the team of experts for a personalized consultation.
The banner creates an atmosphere of an exciting journey and emphasizes an individual approach to each client.
The next section highlights the key benefits of booking with 105оlives:
- Personalized travel – about creating itineraries tailored to the wishes of each client.
- Memorable experiences – propose tours that leave unforgettable emotions.
- Quality at the core – attention to detail in every aspect.
- Free consultation – a simple and quick way to get advice from experts.
Next, we presented the block “How 105оlives works”: described in detail the steps of cooperation with the company – from consultation to travel organization. The block ends with a call-to-action button that encourages users to continue planning with us.
After that, we introduced one of the main blocks – travel destinations: Athens, Crete, Santorini, Mykonos. Each destination has a separate page with a detailed description of tours, excursions, and cruises. This allows customers to choose the best option for their vacation.
Next, we have added a block of Popular Tours with the ability to go to each one separately, get acquainted with the route, program, and other services.
The home page briefly presents a block with Reviews. This block adds credibility to the brand and helps new visitors to make sure of the high level of service.
For the convenience of users, we have integrated:
- WhatsApp chat in the lower left corner, which allows you to quickly get a consultation in a convenient messenger.
- The “Ask a question” form on the right side of the page, where customers can leave their requests or get answers to important questions.
At the bottom of the page, there is a form for a free consultation and the company’s contact information: phone and email. This allows users to easily get in touch to clarify details or make a reservation.
Development of the page “Tours”
At the top of the page is a convenient menu for sorting tours by region on the island of Crete. It allows users to quickly find tours in the desired region, offering four main destinations:
- Rethymno
- Chania
- Heraklion
- Lassithi
This feature makes navigation much easier, especially for tourists who have already decided on the region they want to visit.
Each tour is presented in a separate block, which includes:
- High-quality photos that convey the atmosphere of the trip.
- Cost, duration and other key details.
- Tour program – a detailed schedule with key stops and locations.
- What is included in the price – a transparent list of services.
- Recommendations for tourists – how to prepare for the trip, what to take with you, and a list of prohibited items.
- Cancellation policy – information on refunds in case of tour cancellation.
The “Other Tours” block at the bottom of the page offers a list of other tours and destinations that may be of interest to users.
Implemented SEO Solutions:
Page loading speed optimization
Programming language: PHP
JS libraries: LazySizes, jQuery UI, jQuery
Text content optimization
Results:
The website has a clear and logical structure that allows users to quickly find the information they need, familiarize themselves with each tour, and submit a booking request.
The use of high-quality images and intuitive icons increases the attractiveness of the page. The page is optimized for viewing on different devices, which ensures comfortable use on both computers and mobile devices.
The 105olives website was successfully developed and implemented on the CMS WordPress platform and optimized for targeted search keywords, which made it possible to be displayed faster and better in the Google Search Engine.