Case study on the development of a corporate website for Logijums, a company producing plastic doors and windows
Business niche: Sale and installation of plastic windows, metal doors, glazing of loggias, glass partitions.
Region: Latvia
Challenge: The development of the corporate website is essential for showcasing all the company’s services and making it easy for customers to browse and order what they need.
Objective: creation of a corporate website on CMS WordPress, with the development of the structure and individual design, ensuring the adaptability of the website and the development of convenient functionality for calculating the cost of windows for different types of houses in Latvia
- the website structure and design concept development
development of an eCommerce project on CMS WordPress from scratch
adaptive website layout (mobile devices, tablets, desktop screens)
implementation of two language versions on the website
- adaptation of the administrative panel for easy management
creating user-friendly functionality for calculating window costs based on various house types.
connecting WhatsApp messenger to the website for quick and convenient communication with customers
Homepage of the Company’s Website
The homepage showcases the company’s key products and services, including plastic windows, metal doors, office partitions, blinds, and loggia glazing.
Beneath the main banner, you’ll find highlighted products and services such as office partitions, glass entrance doors, roller cassette blinds, and loggia glazing.
Below is a filter that allows you to select a house project for accurate PVC window selection. Each filter option directs customers to a detailed page about each house type, complete with a cost calculation tool.
The middle part of the page highlights the company’s advantages, such as the best price offer, quality and manufacturer’s warranty, professional installation, and minimum production time. A separate section is devoted to customer reviews that demonstrate positive experience of cooperation with the company.
The company’s homepage emphasizes the use of the best window profiles and the fact that the company provides a full range of services from measurement to installation.
At the bottom of the page, there is contact information and an ‘Ask a Question’ button.
Users can leave a request or question, as well as find the company’s basic contact details, such as phone number, address and email.
Internal pages of the site – selection of windows to the apartment
This section describes in detail the range of plastic windows designed for different types of houses and apartments.
The windows are made of high-quality profiles that provide thermal insulation, sound insulation and durability.
The choice of windows depends on the type of house, so we first made a general page where you could choose the type of house.
And then, directly on the internal page, we provide a range of calculators to help you estimate the cost of windows and installation services. Our extensive selection includes plastic windows in various sizes and configurations.
Each window type features its own calculator that takes into account specific parameters and additional services. You can also choose from different opening styles, including tilt-and-turn, sliding, and more.
An infographic highlights the technical specifications and benefits of each product.
Information pages of the website
Additional services of the company are placed on separate information pages for the convenience of users. Each section contains clear information about the product and its capabilities.
We have placed the company’s key products in separate sections – Windows, Doors, Blinds, and Loggias with the possibility of various filters.
We have also included an option to view ready-made PVC windows, the company has several standard solutions, for each solution you can choose the right size and see the cost.
The user can view the available options, including details about each window and its price.
The website has a Blog section that contains a series of articles that help users better understand the company’s products and services. The blog covers various aspects of choosing and installing PVC windows, doors, blinds and other building solutions.
Each article is informative and designed to help potential customers make informed decisions. The blog is an important element of the website that supports the educational function of customers and increases SEO visibility.
Call-to-action buttons and forms on the website: aimed at quickly attracting potential customers and converting visitors into applications. They are placed in prominent places and call for specific actions, which helps to increase the number of leads.
- ‘Order a consultation’, “Get a quote”, “Contact us” – these forms are aimed at getting contacts and contacting a potential client.
- Order Measurements is a form to help the client correctly measure windows, doors or loggias and provide quality advice.
- WhatsApp messenger is connected to the website for quick communication between the client and the company.
CMS: WordPress (WooCommerce)
Fonts: Google Font API, Twitter Emoji (Twemoji)
Programming language: PHP
JS libraries: LazySizes, jQuery UI, jQuery
Plugins WordPress: WPMU DEV Smush, Contact Form 7
Results:
For Logijums, we developed a website on CMS WordPress using all marketing approaches to website development, which positively affect the level of user experience.
The Logijums website has a carefully thought-out architecture, with separate pages for each service, which greatly simplifies navigation. Implemented filters for selecting doors and windows allow customers to quickly find the products they need.
Additionally, there are also sections where customers can view ready-made solutions with a choice of sizes and prices, making the selection process even more convenient. Informational articles help customers to better understand products and services, increasing their awareness. This integrated approach improves the customer experience and contributes to increased customer satisfaction.
